Internal Marketing Analysis and Service Quality on Student Satisfaction as Consumers


Zefri Efdison
October 11, 2021  •  DOI: 10.54099/aijbs.v1i1.29

Abstract

This study aims to analyze the effect of internal marketing and service quality on student satisfaction at the Sekolah Tinggi ilmu Ekonomi Sakti Alam Kerinci (STIE-SAK). The sample is 135 students. The sampling technique in this study was carried out by using non-probability sampling method. Data analysis using SPSS Version 25. Results the F test shows that the internal marketing and service quality variables simultaneously have a significant effect on student satisfaction. the effect of internal marketing and service quality on satisfaction is 48.8%.

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