Effective Marketing Strategies of McDonald's in Malaysia and Indonesia

Oh Zi Jian
A. A. Gde Satia Utama
Wan Nurin Afrina Binti Wan Musa
Wafiq Bin Hasly
Binti Al-Rifae
Ramizah Fatimah + 2 penulis lainnya
Nur Syawaltul Aisyah Binti Mohamad Hussa
Nofel Andriawan
2021  •  DOI: 10.32535/ijabim.v6i2.1167


The purpose of this study is to examine the effective marketing strategies of McDonald's in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.

Download PDF Cite

Related Journals

A Case on Employability and Work Life Balance Issues of Working Women in Indonesia

The Effects of Environmental Orientation on Firm Performance and A Mediating Role of Employee-Based Brand Equity: A Comparative Study

The Use of Songs as Teaching Media to Improve Students' Pronunciation Fluency


Search Research and Publications

CARI TULISAN is a scientific publication indexing site that helps everyone find research results and relevant data from papers, journals, books, research reports, and so on. Collected from various repositories, it makes scattered scientific research easily searchable.
All articles and content on this site are copyrighted works of the relevant authors that have been published as a result of scientific research. CARI TULISAN never distributes and supports pirated content.