Abstract

Museums are more important than ever before. They play a substantial role in people‟s leisure activities and belong to one of the most importance tourist attractions. The visitors have a strong effect on local economies, especially in touristic locations. Not surprisingly therefore more and more museums are founded usually in spectacular buildings. This research employs three dimention of service quality to understand the factors underlying tourist satisfaction of „Monumen Yogya Kembali‟.These dimentions investigated are namely Service Quality, The Appearance of the Museum and Collection Management.