JURNAL MANAJEMEN PEMASARAN MODERN

Pengaruh Orientasi Pasar dan Nilai Pelanggan terhadap Kinerja Pemasaran Maskapai Penerbangan Lion Air. (Effect Of Market Orientation And Customer Value On Marketing Performance Of Lion Airlines Corporation)

the purpose of this research was to determine the effect of market orientation, customer value to business performance air.population of lion airlines in this study are all service users airlines lion...


The Determinants of Customer Satisfaction in Online and Offline Medium

this research explores the factors that influence customer satisfaction in online and offline environment. the main objective of this research is to discover in-depth knowledge about determinants of c...


Analisis Pengaruh Experiential Marketing Terhadap Kepuasan Dan Loyalitas Pelanggan: Kasus Hypermart Malang Town Square (Matos) Analysing the Influence of Experiential Marketing on Customer Satisfaction and Loyalty: the Case of Hypermart Malang Town Square

this study aims to describe the influence of experiential marketing on customer loyaltythrough customer satisfaction as an intermediate variable. explanatory research wasconducted by using questionnai...


Analisis Persepsi Konsumen Pengguna Jasa Medis Non Kejiwaan Rumah Sakit Jiwa Daerah Jambi Customer Perceptions Analysis Of Medical Services Non Psycho In Jambi Regional Mental Hospital

this study aims to look at differences in perceptions of two groups of respondents namely consumers who are ever in comparison with consumers who have never used non-psychiatric medical services at th...


Pengaruh Customer Relationship Marketing Dan Nilai Nasabah Terhadap Loyalitas Nasabah (Studi Kasus: Pada PT Bank Muamalat Cabang Jambi) the Effect of Customer Relationship Marketing and Customer Value to Customer Loyalty (Case Study: Muamalat Bank Ja

this study analyzes of the effect of customer relationship marketing and customer value to customer loyalty. the object of this study is the jambi branch of bank muamalat indonesia. research problem ...


Analisis Kualitas Pelayanan dan Pengaruhnya terhadap Loyalitas Pelanggan (Studi Kasus pada PT. Pos Indonesia (Persero) Kantor Pos Lawang)

the research aim to examine the influence of service quality's variables (i.e. tangibles,reliability, responsiveness, assurance, and empathy) on customer loyalty. multiplelinear regression method, f-t...


Pengaruh Citra Bca Terhadap Loyalitas Nasabah Tabungan Bca Cabang Jambi

this study aims to determine the effect of image bca bca savings on customerloyalty jambi branch. the study was conducted on 100 people saving customerstahapan bca branch jambi, as the study sample us...


Pengaruh Implementasi Bauran Pemasaran Jasa terhadap Proses Keputusan Wisatawan Mengunjungi Objek Wisata di Kota Padang

this research examines the the effect of implementation of service marketing mix onthe process of tourist decision making to make a tour in padang city.this studymainly used the service marketing appr...


Perilaku Nasabah Non Muslim dalam Bauran Pemasaran terhadap Keputusan Memilih Produk Bank Syariah di Kota Jambi

syariah or moslem banking is banking that rules by moslem rule. syariah principle isthe contract that based on the syariah principle between moslem banking and thecustomer in lending and borrowing fun...


Analisis Persepsi Konsumen terhadap Keputusan Membeli Perumahan Griya Kembar Lestari di Kota Jambi

this research goals to analyze consumers perception on consumers decision to buyhouse at griya kembar lestari, to analyse house's buying indicators such as house'sprice, house's quality, type, house's...


Analisis Sikap Pelanggan Terhadap Atribut Simpati Dan Im3 Mahasiswa Universitas Jambi

the research purpose of this study is to analyze consumer's attitude toward theattributes of the simcard simpati and im3. the research has conducted on surveymethod, where the population is jambi univ...


Store Atmosphere dan Perilaku Pembelian Konsumen di Toko Buku Gramedia Malang

as one of the communication tools, store atmosphere hoped positively attract and stimulate the consumers to visit and shop at a store. the study aimed to examine the role of store atmosphere in influe...


Pengaruh Dimensi Kualitas Jasa Perbankan terhadap Kepuasan Nasabah (Studi Kasus pada PT. Btpn Tbk Cabang Jamb

banking service quality dimensions (bsq) is a dimension which is devoted tobanking to measure the variables or dimensions of service in the banking industry.dimensions of effectiveness and assurance, ...


Variabel-variabel yang Mempengaruhi Pindah Merek Simcard Berbasis Gsm (Kasus Pengguna Kartu Telepon Gsm di Kalangan Mahasiswa di Kota Jambi

brand switching is the important indicator to determine consumer loyalty. in order toexamine the brand switching behavior there are four factors examined: price,promotion, product attributes, and dist...


Mengukur Jumlah Paparan Tvc yang Efektif Biaya untuk Menimbulkan Dampak Attention, Interest, Desire, dan Action pada Konsumen di Kota Jambi

this study attempted to reveal the role of tvc (tv commercial / tv ads) in the consumer decision-making model based on the hierarchy of responses aida (attention, interest, desire, action), and measur...


Gaya Hidup dan Perilaku Pembelian Emas Putih di Kota Jambi

there are several factors that affect consumer behavior, one is a lifestyle. lifestyle is a pattern of life in the world expressed by the activities, interests and opinions of someone. life style also...


Analisis Kepuasan Nasabah Prioritas Berdasarkan Bauran Pemasaran (Kasus pada PT. Bank Central Asia, Tbk Kantor Cabang Utama Jambi)

the research purpose is to explain the bca's priority customer satisfaction based on the marketing mix instruments. for that purpose, survey is conducted by choosing 78 unit samples. the result shows ...


The Effects of Consumer Satisfaction and Incentives on Wom (Word-of-mouth) Behavior of Consumers at Intercity Bus Service Executive Class in Bandung

this research purposes to identify consumer satisfaction, their response toward incentives program, and effect of consumer satisfaction and incentives on word-of-mouth behavior at intercity bus servic...


Pengaruh Bauran Penjualan Eceran (Retailing Mix) terhadap Citra Department Store (Studi pada Ramayana Department Store Kota Jambi)

the objective of this research is to investigate the influence of retailing mix toward department store's (case study on ramayana department store kota jambi) the research surveyed 100 respondent who ...


Impact of Format on Retailers' Brand: Its Threats and Opportunities a Theoretical Analysis

historically, retailing was carried out in traditional store format, with minor non- store variation, like catalogue selling, direct sailing and telemarketing till the last decade of twentieth century...



Cari Penelitian dan Publikasi

CARI TULISAN adalah situs pengindeksan publikasi ilmiah yang membantu semua orang menemukan hasil penelitian dan data yang relevan dari makalah, jurnal, buku, laporan penelitian, dan sebagainya. Dikumpulkan dari berbagai repositori di Indonesia, membuat penelitian ilmiah yang tersebar menjadi mudah dicari.
Semua artikel dan konten yang ada di situs ini adalah hasil cipta karya penulis terkait yang telah dipublikasi sebagai hasil penelitian ilmiah. CARI TULISAN tidak pernah menyebarkan dan mendukung konten bajakan.