JURNAL MANAJEMEN DAN PEMASARAN JASA

Fenomena Penggunaan Media Sosial Dan Pengaruh Teman Sebaya Pada Generasi Milenial Terhadap Keputusan Pembelian

the purpose of this study is to expand research on purchasing decisions by millennial generation. for this purpose, this study empirically examines the influence of social media and peer influence dir...


Kepemimpinan Transformasional Pada Organizational Citizenship Behavior Dan Komitmen Afektif

the aims of this study are to explore a number of antecedents that affect the organizational citizenship behavior. the antecedent of organizational citizenship behavior is transformational leadership ...


Pengaruh Website Design Quality Dan Kualitas Jasa Terhadap Repurchase Intention : Variabel Trust Sebagai Variabel Mediasi

this research was conducted in order to assess the direct and indirect effect of website design quality and service quality toward consumers' repurchase intention, both directly and indirectly through...


Efektivitas Kampanye Social Marketing Yuk Nabung Saham dan Theory Of Reasoned Action untuk Memprediksi Niat Berinvestasi Saham

indonesian stock exchange has launched a social marketing campaign program in 2015 to increase the number of new investors amid the low level of capital market utilization by society. this study aims ...


Model Empiris Membangun Kesetiaan Pelanggan Berbasis Kualitas Pelayanan dengan Mediasi Kualitas Hubungan pada Industri Ritel Berbasis Jejaring Minimarket

the objective of this research is to analysis the direct effect of service quality on relationship quality and customer loyalty, the direct effect of relationship quality on customer loyalty, and indi...


Recovery Emotions On Perceived Justice

recovery service failures can affect a greater failure if not handled properly. the purpose of this study was to examine the effect of pre-recovery emotions and post-recovery in services. data were co...


Perceived External Prestige, Deviant Workplace Behavior dan Job Satisfaction pada Karyawan Industri Otomotif di Jakarta

this study aims to analyze the effect of perceived external prestige to the workplace deviant behavior that is mediated by job satisfaction. the sample used in this study was 120 respondents who are e...


The Effects of Work Passion, Work Engagement and Job Satisfaction on Turn Over Intention of the Millennial Generation

the purpose of this research was to observe the effect of work passion of the millennial workforces in belant persada ltd on its turnover intention through work engagement and job satisfaction. the sa...


Pengaruh Drive for Environmental Responsibility, Collectivism Dan Subjective Norm Terhadap Behavioral Intention Penggunaan Reusable Bag

the purpose of the research is to examine the effect of driver for environmental responsibility, collectivism and subjective norm on behavioral intention in using reusable bag. this was a quantitative...


Peran Community Advice sebagai Pemoderasi dalam Keputusan Pembelian

this study aims to analyze the influence of rational motives and emotional motives on purchasing decisions with community advice as a moderating variable. this study was conducted on biker as communit...


Peran Mediasi E-satisfaction Dan E-trust Terhadap E-loyalty

as the number of female customers shopping in online clothing stores increases, understanding how female customers' e-loyalty is formed and fostered in this type of online store becomes very important...


Anteseden dan Konsekuensi dari Rapport

as a main factor in rapport and satisfaction, commitment has been given much attention. the primary data was gathered by online questionnaires and collected from 204 respondents who are being customer...


Anteseden Perceived Risk Pada Purchase Intention

the purpose of this study is to determine the influence of perceived risk to purchase intention private label products in indonesia modern market. this study used primary data sources obtained direct...


Pengaruh Pelayanan yang Gagal terhadap Respon Perilaku Konsumen

the study aims to analyze the influence of service failure, disappointment, regret, dissatisfaction, and behavior response. the sample in this research is x airline customers. the samples are 137 resp...


Masih Tepatkah Roa sebagai Pengukuran Kinerja Keuangan Industri Asuransi di Indonesia?

the problem of this research was the determinants of financial performance in insurance company in indonesia, both of internal and external factor. there are some factors that influence positively and...


Efek Insivilitas Pelanggan, Penyelia dan Karyawan terhadap Exhaustion Emosional

this research aims to analyze the workplace incivility that is caused by customer, supervisor, and coworker and how it effects their emotional exhaustion. the object of this sample is frontline employ...


Kualitas Layanan Internal yang Memengaruhi Kepuasan Nasabah dengan Menggunakan Kualitas Layanan Eksternal sebagai Variabel Mediasi

this study develops the role of service quality both internal and external service quality to improve customer satisfaction at shariah banking service office in dki jakarta province. this study discus...


Word Of Mouth sebagai Konsekuensi Kepuasan Pelanggan

the objective of this study is to investigate the impact of price and service quality on customer satisfaction to increase words of mouth. data were collected by distributes questionnaires to 110 pati...


Anteseden Employee Turnover

this research is concerning the effect of workplace environment, job satisfaction, and job performance on employee turnover, and the background is to get the convenience of employees condition, the s...


Anteseden Customer Loyalty

the purpose of this research is to test and analyze empirically the influence of service quality, customer satisfaction, and trust to loyalty of internet banking users. researcher choose 280 responden...


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