Pencapaian Brand Corporate Melalui Brand Activation Pendekatan Experiential Marketing (Studi Kasus Laboratorium Klinik)

brand activation is a corporation's endeavor to look deeper into what's in the brand, strategy and position of the brand. a new approach to brand activation by maximizing the range of relevant assets ...

PR Crisis Melalui Media Sosial

the background of this research is communication, new media, pr and pr crisis. fourth of this background has a close relationship, starting from communication, human in everyday life would require com...

Pengaruh Media Sosial Instagram @Zapcoid Terhadap Brand Equity Zap Clinic

technological development has provided to our generation an easier life in terms of connecting to each other with the blurring boundaries of time and place. according to a survey conducted by wearesoc...

Front Matters

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Representasi Maskulinitas Dalam Iklan Televisi Pond's Men #Lelakimasakini (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas)

this research aims to know the meaning of denotation, the connotation and the myth or ideology in television commercials pond's men that represent the masculine with #lelakimasakini edition. the metho...

Back Matters

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Kepribadian Dan Komunikasi Susi Pudjiastuti Dalam Membentuk Personal Branding

the life story of susi pudjiastuti is admired by many people for her hard work, until becoming successful by having so much company in the field of aviation and fisheries. susi pudjiastuti is also wel...

Analisis Isi Daya Tarik Pesan Iklan Berdasarkan Elemen Print Ad Pada Iklan Sabun Mandi Di Majalah Femina Periode Januari 2014- Agustus 2016

one of mass media in indonesia that used for advertising is femina magazine. the target audience of femina is women and because of its target audience, so femina being potential magazine for cosmetics...

Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations

online transportation is nowadays popular in indonesia and becomes a new alternative for people due to its efficiency and effectivity. one of the most famous online transportations is pt.go-jek indone...

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Studi Komunikasi Antarpribadi Anak Dengan Orang Tua Tiri

this study discusses the communication between the child and the stepparent and use the theory that consists of communication theory, communication function, the purpose of communication, interpersona...

Studi Terpaan Media Pemasaran Melalui Posting Instagram Terhadap Ekuitas Merek Pelanggan Sumoboo!

along with the development of the digital era, now the people of indonesia, especially jakarta coexist and can not be separated with the technology. the use of technology is not only used for ease of ...

Manajemen Kepemimpinan Dan Kemampuan Berkomunikasi Kepala Sekolah Pada Kinerja Pendidik

this research aims at ascertaining: (1) correlation between principal's leadership and teachers' performance, (2) correlation between principal's communication capability and teachers' performance, an...

Analisis Framing Pemberitaan Kisruh Partai Golkar Pasca Keputusan Menkumham Dalam Program Dialog Primetime News Metrotv Dan Kabar Petang Tvone

:in the span of 2014 to 2015, the golkar party experienced a tumultuous duality of leadership between aburizal bakrie and agung laksono version. the government through the ministry of justice and huma...

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Efek Iklan Televisi Program Keluarga Berencana

one of family planning idea dissemination in massive and wide coverage is television ads. ads could influence the change of people's knowledge, attitude, belief dan behavior who watches the ads. this ...

Infografis Sebagai Media Dalam Meningkatkan Pemahaman Dan Keterlibatan Publik Bank Indonesia

:an exploratory design about the use of infographic as an communication medium can establish situational interest, situational understanding, and public behavior by non-experts towards the information...

Strategi Komunikasi Pemasaran Dalam Kegiatan Pemasaran Produk Consumer Goods (Studi Kasus Pada PT Expand Berlian Mulia Di Semarang

marketing communication is a form of communication that aims to strengthen the marketing strategy and communication applications to help the marketing activities of a company. in addition, the marketi...

Komunikasi Bisnis Lintas Budaya Sekretaris Pada Atasan (Studi Pada Alila Hotel Solo)

:there are barriers in communication occurs on operations secretary at alila hotels solo. some of obstacles that arise are caused by some leaders or coworkers at alila hotels solo are expatriates or e...

Front Matters

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