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JOURNAL OF MARKETING INNOVATION (JMI)

Examination of Advertising on Social Media: the Role of Endorsers in Creating Brand Awareness

this research aims to measure the effectiveness of product advertising in the consumer market, as well as to determine the role of the effectiveness of advertising conducted on social media in creatin...

Tourist Experiences in Creative Cultural Attractions: A Demographic Perspective

creative tourism is one of the sectors that is predicted to grow significantly in the future. saung angklung udjo (sau) is a creative cultural attraction that presents various sundanese cultural perfo...

Consideration Analysis of Muslim Purchase Intention on Korean Beauty Products

this study aims to analyze the consideration of purchasing korean beauty products. this is because many consumers prefer beauty products from south korea or commonly called korean beauty compared to l...

The Impact of Covid-19 on Textile and Fashion Industries: the Economic Perspective

the covid-19 pandemic has not only had an impact on the health sector but also on the economy. the textile and fashion industry sector are once. before the pandemic, the textile and fashion industry p...

Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption?

the payment system industry in indonesia and the regulator have developed a standard qr code in indonesia that applies to all payment system operators, called the quick response indonesian standard (q...

An Investigation of the Physical Environment and Employee Performance Toward Customer Satisfaction in the Luxury Hotel: A Study in Bandung, Indonesia

this study aims to investigate the relationships between physical environment and employee toward customer satisfaction in luxury-hotels (four-star) and enrich the hoteliers with insight on which attr...

The Effect of Hotel Service Satisfaction on Loyalty: the Role of Gender

this study aims to analyze the effect of satisfaction on hotel services such as service product satisfaction, service delivery satisfaction, and service environment satisfaction on loyalty. the sample...

The Effect of Perceived Usefulness, Trust and Visual Information Toward Attitude and Purchase Intention

bandung is a culinary city in indonesia that continues to show the growth of restaurants in the region. it provides intense competition for business people in the culinary industry to keep them alive....

The Effect of Co-branding Strategy Elements on Consumer Attitude and Purchase Intention : A Study in Indonesia

according to brand alliance literature, the compatibility of both brand characteristics in co-branded products will raise consumer positive attitude and purchase intention. previous researches have ex...

Website Quality and the Role of Customer Satisfaction Toward Repurchase Intention: A Study of Indonesian E-Commerce

a survey by katadata shows that during the covid-19 pandemic, the e-commerce sector of indonesia showed a significant rise of visitors. in addition, the number of visits to e-commerce websites is very...

The Effect of Celebrity Endorser on Purchase Intention Cosmetic Product in Millennial Generation Consumers

the use of celebrity endorsers has become even more attractive to many consumers, including cosmetic consumers in indonesia. by using the appropriate celebrity endorser, it is believed that will incre...

Green Purchase Intention of Indonesian Young Consumers: Extending VAB Framework

the study aims to investigate the determinants of green purchase intention of generation y and z in indonesia, more specifically on the green straws. it was carried out quantitative methodology throug...


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