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JOURNAL OF CONSUMER SCIENCES (JCS)

The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty: the Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty

pujasera melawai is one area in implementing the dki jakarta tourism office program. there are many traditional cuisine menus to choose from, one of which is restaurant xyz. this study determines the ...

Analysis of Healthy Living Behavior, Age, and Income on Gluten-Free Food Consumption: Analysis of Healthy Living Behavior, Age, and Income on Gluten-Free Food Consumption

this research was triggered by the phenomenon of an increase in people adopting a healthy lifestyle during the covid-19 pandemic. people who adopt a healthy lifestyle are assumed to consume healthy fo...

The Influence of Product Quality, Brand Image and Promotion on Financing Decision with Customer Interest as Mediating Variable: the Influence of Product Quality, Brand Image and Promotion on Financing Decision with Customer Interest as Mediating Variable

the competition of consumer finance companies is increasing. this condition is beneficial for consumers due to many choices from finance companies. this study was structured to analyze the effect of b...

Does Covid-19 Pandemic Change the Consumer Purchase Behavior Towards Cosmetic Products? Does Covid-19 Pandemic Change the Consumer Purchase Behavior Towards Cosmetic Products?

the covid-19 pandemic has generally affected the cosmetic industry's marketing and sales. drastic changes happened, and the sales now rely more on online sales. this study aimed to analyze the purchas...

The Role of Service and Product Quality on Customer Loyalty : the Role of Service and Product Quality on Customer Loyalty

coffee shops are today's businesses with good and competitive prospects in providing customer satisfaction and building customer loyalty. this study aims to analyze the relationship between service qu...

Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales: Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales

in 2018, telkomsel's core business shifted its main services from telephone and sms services to data and digital services, since a declining trend of revenue starting 2014. however, telephone service ...

The Effect of Corporate Re-branding on Purchase Intention Through the Brand Image of PT Pelita Air Service: the Effect of Corporate Re-branding on Purchase Intention Through the Brand Image of PT Pelita Air Service

pt pelita air service or pt pas is a subsidiary of pt pertamina (persero) in aviation. in 2018, pt pas changed its company logo. it is one of the corporate re-branding strategies that aimed to create ...

The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers: the Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers

impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. this study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsi...

Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars : Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars

this study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy chinese car products. data were collected from chinese car users a...

Community Consumption of Traditional Medicine and Health Supplements During the Coronavirus Disease-2019 Pandemic: Community Consumption of Traditional Medicine and Health Supplements During the Coronavirus Disease-2019 Pandemic

coronavirus disease-2019 (covid-19) encourages the community to prioritize basic and personal health needs. this study aimed to explore the consumer behaviour of traditional medicine and health supple...

Analysis of Consumer Satisfaction and Loyalty Factors with CRM Approach in Agribusiness E-commerce Company: Analysis of Consumer Satisfaction and Loyalty Factors with CRM Approach in Agribusiness E-commerce Company

xyz e-commerce is a company that sells an agricultural product that draws benefits from the covid-19 pandemic. the purpose of this research was to analyze crm factors, satisfaction, and consumer loyal...

Content Analysis of Organic Food Claims on Websites and Instagram Stores: Content Analysis of Organic Food Claims on Websites and Instagram Stores

organic food products are produced without pesticides or genetic engineering. this study analyses the variable product characteristics, website characteristics, instagram account characteristics, and ...

Development Strategy of Islamic Boarding Schools-based Waqf (Case Study: Islamic Boarding Schools of Daarut Tauhiid, Bandung): Development Strategy of Islamic Boarding Schools-based Waqf (Case Study: Islamic Boarding Schools of Daarut Tauhiid, Bandung)

management of waqf by individual collectors dominates waqf management in indonesia. however, since waqf laws stated that the individual and an institution could manage waqf, the opportunity to develop...

Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption Among Peri-Urban Farmers: Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption Among Peri-Urban Farmers

coffee consumption is increasing because many types of coffee are circulating, such as instant coffee among the public. the instant coffee studied in this study is the iwan fals edition of instant cof...

Perception on Acceptability of Nigerian Females on Beaded Jewellery Empowerment for Entrepreneurial Development: Perception on Acceptability of Nigerian Females on Beaded Jewellery Empowerment for Entrepreneurial Development

the study investigates the perception of acceptability of nigerian females on beaded jewellery empowerment for entrepreneurial development. four research questions with two null hypotheses were formul...

The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University

competition in the recruitment of graduate students is increasingly tight with the large number of tertiary institutions offering graduate education programs.  universities must develop more comp...

The Role of Motivation, Locus of Control and Financial Literacy on Women Investment Decisions Across Generations

this research gave attention to three factors that influence individuals in making investment decisions, motivation, locus of control, and financial literacy. this study generally aims to compare and ...

The Effects of Perceived Ease of Use, Security, and Promotion on Trust and Its Implications on Fintech Adoption

the advancement of mobile devices and their usage has increased the uptake of fintech innovation. these new technologies should provide ease of use and give advantages to their customers. on the other...

Child Involvement in Family Financial Management and Subjective Well-Being of Children From the Intact and Non-Intact Families

the purpose of this research is to analyze the influence of child involvement in family financial management and material well-being on children's subjective well-being among children from intact fami...

Analysis of Intention to Buy Cinema E-Tickets Among IPB Students with Theory of Planned Behavior (TPB) Approach

internet technology has changed the way consumers buy products, one of which is the purchase of cinema tickets online (e-ticket). this study aimed to analyze of intention to purchase cinema e-tickets ...

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