IBUSS MANAGEMENT

The Impact of Marketing Mix, Consumer's Characteristics, and Psychological Factors to Consumer's Purchase Intention on Brand “W” in Surabaya

this research is conducted to find out the impact of marketing mix, customer's characteristics, and psychological factors toward consumers' purchase intention in cosmetic industry. the object of this ...


Strategic Purchasing Plan: Canned Fruit Product Category in Australia and New Zealand

to strive as being the leader in the food and beverages industry, multinational companies have been continuously improving its efficiency to optimize its operations and to maximize its profitability. ...


Managing Brand Equity : a Case Study of PT. X

food & beverages is a tremendously growing industry in the recent and future years. it is a heavy and competitive industry with a steep prospect for entrepreneurs in surabaya. this research explor...


Management Control System for Company X

in this globalization era, the competition between businesses are getting unimaginable tighter. customer nowadays demand more and more – they want better, faster, and cheaper products. for these reaso...


The Impact of Perceived Price Towards Perceived Value Through the Mediation of Perceived Quality: a Case of Brand X Smartphone in Indonesian Middle-Class Customers

to grab the opportunity in the smartphone industry, companies can increase customer's perceived value by increasing its product's benefits (quality) or reducing its product's costs (price). scholars a...


The Impact of Intellectual Capital Toward Firm's Profitability and Market Value of Retail Companies Listed in Indonesia Stock Exchange (IDX) From 2013-2016

nowadays, as we move from labor intensive economies to knowledge intensive economies, companies need a new source of competencies to compete with other. investing in tangible asset is no longer sustai...


Marketing Plan for Company X

in the globalization era where competition is tighter than ever, creating a sustainable and customized marketing strategy that would withstand the fast shift in trends is of utmost importance. unfortu...


The Moderating Effect of Age, Income, Gender, Expertise, Loyalty Program, and Critical Incident on the Influence of Customer Satisfaction Towards Customer Loyalty in Airline Industry: a Case of PT. X

customer loyalty has been the end purpose for every company. researchers have acknowledged that a loyal customer always comes from a satisfied customer. many companies and researchers alike find satis...


The Impact of Marketing Mix (4p's) on Customer Loyalty Towards Toyota Avanza

with the tight competition in the automotive industry, customer loyalty has become the key for success. however, customer loyalty is not always easy to earn. with this in mind, the research is establi...


Factors Impacting Employee's Satisfaction and Commitment in Banking Industry in Surabaya

this research is done to know whether or not motivational factors – consists of rewards, working conditions, managerial abilities, employee participation, company policies, recognition and feedback,...


The Impact of Burnout Towards Organizational Citizenship Behavior (OCB) in Premier Surabaya Hospital

this research is conducted to know the impact of burnout towards organizational citizenship behavior (ocb), especially in premier surabaya hospital. in addition, it also wants to compare the burnout ...


The Impact of Horizontal Brand Extension Towards Brand Equity of Trans Corp

brand extension has becoming one of marketing strategies in order to boost the equity of the parent companies themselves. however, not all brand extensions can make a positive impact. some of brand ex...


The Impact of L'Oréal Paris Fall Repair‘s Celebrity Endorsement Towards Consumer Purchase Intention with Brand Image as a Mediating Variable

hair fall problem had been in the second rank for the most common hair problems faced by women in indonesia since 2010 to 2014. hence, l'oréal paris fall repair that was just launched in 2013 has had ...


The Effect of Burnout Towards Organizational Citizenship Behaviour, Mediated by Job Satsifaction in XYZ Company, Surabaya

the purpose of this research was to investigate the effect of burnout towards organizational citizenship behavior, mediated by job satisfaction in xyz company, surabaya. the data gathered using simple...


The Impact of Brand Equity Towards Purchase Intention on PT. X's Candy

the purpose of this research is to discover the impact of brand equity towards customer's purchase intention of pt. x's candy product. brand equity itself consists of brand loyalty, brand awareness, b...


The Effect of Changes in Tick Price and Lot Size on Bid-Ask Spread, Depth, Trading Volume, and Trading TIME in Indonesia Stock Exchange

government has changed the regulation regarding tick price and lot size on 6 january 2014 to boost stock liquidity. this research aims to analyze the effect of the changes toward bid-ask spread, dept...


The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (a Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya)

when people starts to regard a smartphone as their daily need, blackberry, who had ever become a king in indonesia's smartphone industry, suddenly was beaten up. the user starts to change their black...


The Impact of Financial Ratios on Stock Return: Evidence From Retail Company Listed in Indonesia Stock Exchange During 2011-2013

indonesia is one of the biggest economies in the world, proven by its involvement in g20. not only that, indonesia stock exchange is also attractive for the investor. in opening of 2013, jakarta compo...


The Impact of Employee Job Satisfaction Towards Employee Job Performance at PT.Y

this research is done to analyze the impact of employee job satisfaction towards employee job performance at pt.y. the decreasing in employee job performance for the past 3 years has indicated the aut...


The Adoption of E-Auction in Indonesia: the Extended Technology Acceptance Model Study

in indonesia, e-commerce generally associated with online shop. however, e-commerce's scope is bigger than just online shops; there are various other business/transaction forms that existed. electroni...


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